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"Being an influencer isn’t nearly posting brand offers anymore," Held tells Input. Gymshark has been slaying the Instagram influencer advertising and marketing recreation for a very long time. TikTok has over a billion subscribers, which gives it a leg up in model and product advertising. House of Marketers (HOM) is a leading TikTok Marketing Agency. TikTok has lengthy been recognized as the Gen Z platform. With the platform itself based around movies of 15-second intervals, maxing out at a total of 60 seconds, you could say TikTok is a crystallization of the lengthy-time period development that has already been taking place in direction of the demand for more consumer-generated video content material. The marketing campaign was a resounding success, racking up greater than thirty-eight million views, over five thousand user-generated movies in six days, and 14.3% engagement. TikTok representative said. All instructed, the marketing campaign received more than a billion views throughout three million consumer-generated movies (together with an unpaid, faintly disturbing one from Ellen Degeneres).

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