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"At Pacsun we always suppose digital first by way of how we talk with our community," says Brie Olson, President at Pacsun. Pacsun is main with digital first Gen Z initiatives throughout TikTok, Snapchat, AR, digital gaming and NFTs to launch its new Holiday 2021 campaign across a number of digital channels. Early Black Friday messaging will also be a lead approach into the Holiday season, giving consumers the prospect to indicate up sooner to the Pacsun retail Holiday experience in an intentional method through promos and offers that can constantly be messaged throughout a number of model channels. Combining the digital and in-retailer expertise, Pacsun will host weekly livestream events to showcase curated collections of gifts at their retail areas nationwide, together with the DTLA and Soho flagship stores in a new buildout house for its launches entitled "gallery house." This devoted installation will be the backdrop for surprise model partners and visitor influencer hosts for exclusive drops.

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